Yarra Valley Racing

Brand Strategy | Visual Identity |
Racecourse Signage Design | Stationery

Yarra Valley Racing, located in the heart of the Yarra Ranges, goes beyond horse racing with interactive local involvement. They're dedicated to providing entertaining horse racing meets and building a community rooted in inclusivity, equality, and kindness. Through their connections, they're redefining the racing community. Each race meet is about supporting a local community and aim to make a real impact, one race meet at a time.

Client Goal: To portray their horse racing ethos and personality through the power of effective branding, strategy and brand positioning.